Amazon Marketing Cloud for streaming, media and entertainment
In short: For streaming and media two datasets matter: Prime Video Insights measures streaming and viewership with 13 months of lookback, Prime Video Channel Insights measures subscriptions and streaming of Prime Video channels. They are separate tables with their own availability. According to Amazon coverage is limited to users reached through ad traffic.
The two datasets
| Dataset | Measures | Table |
|---|---|---|
| Prime Video Insights (PVI) | Streaming and viewership | pv_streaming_events_feed |
| Prime Video Channel Insights (PVCI) | Subscriptions and streaming of Prime Video channels | see data source page |
Use (our assessment)
A typical question is how viewers of a title overlap with your customer base and whether ad contact drives sign-ups. Whether the counts reach the aggregation thresholds is best checked first with a count query.