Amazon Marketing Cloud for brand manufacturers with a Brand Store

In short: Brand manufacturers with an Amazon Brand Store can analyse two datasets in AMC: page views with dwell time and interactions in the store. The ingress_type field shows through which source visitors came, such as search, detail page byline or ads. The dataset is open to endemic and non-endemic advertisers.

Matching data source

  • Tables amazon_brand_store_page_views and amazon_brand_store_engagement_events (each also as _non_endemic).
  • ingress_type: 0 default, 1 search, 2 detail page byline, 4 ads, 6 store recommendations, 7 to 11 experiments.
  • Standalone paid features resource; according to Amazon the Amazon 1P signals can be queried at no cost through 2026-12-31.

Starter questions (our assessment)

  • What share of store visitors comes through ads, what share through search?
  • On which store pages do visitors stay long, and where do they leave?
  • Do visitors with a long dwell time buy more often? For that you join the page views with purchases.

The questions are application ideas, not Amazon requirements. Whether the counts reach the aggregation thresholds depends on your store.

Sources: Amazon Ads API: Brand Store Insights · Amazon Ads API: Paid features overview (retrieved 2026-10-09)

Keep reading: Paid features after 2026 · Time to conversion