AMC Paid Features after 2026
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What is AMC?
Amazon Marketing Cloud (AMC) has been Amazon Ads’ analysis and audience engine since 2019. Access: Sponsored Ads advertisers directly in the Ads console since Sep 16, 2025, DSP advertisers via their Amazon Ads contact. During the free 1P window (June 1 – December 31, 2026), key datasets such as FSI, ASI, and ARP are usable at no extra cost.
Free vs. Paid – current state
| Feature | Status | Audience | Measurement |
|---|---|---|---|
| Flexible Shopping Insights (FSI) | Free (1P, until 2026-12-31) | Yes | Yes |
| Audience Segment Insights (ASI) | Free (1P, until 2026-12-31) | Yes | Yes |
| Amazon Retail Purchases (ARP) | Free (1P, until 2026-12-31) | Yes | Yes |
| Prime Video Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Prime Video Channel Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Amazon Your Garage | Free (1P, until 2026-12-31) | Yes | Yes |
| Brand Store Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Experian Vehicle Purchase Insights | Paid (3P) | No | No |
| NCS paid feature | Discontinued | No | No |
Pricing timeline
- 2024: custom (per instance) – Trial 30 days
- 2025-Q3: 100-20000+ – Trial 60 days
- 2026-06-01 to 2026-12-31: 0 (for Amazon 1P signals only) – applies to audience_creation_and_measurement
- 2027-onward: not publicly disclosed
Frequently asked questions
- How much does Amazon Marketing Cloud cost?
- AMC is free. From June 1 through December 31, 2026, all Amazon-owned 1P Paid Features are also free (FSI, ASI, ARP, etc.). Before that they were priced per feature; FSI was quoted at 100-20,000+ USD/month, ARP at 500 USD/month.
- What is Flexible Shopping Insights?
- FSI is an AMC dataset for organic (non-ad-attributed) shopping signals: organic purchases, adds-to-cart, Subscribe and Save, detail page views.
- What is Audience Segment Insights?
- ASI provides AMC user-to-segment analysis: demographic and lifestyle segments like household income, 'recently moved', 'new parents', in-market categories.
- Which AMC features have been free since June 2026?
- Amazon Insights (FSI + ASI), Amazon Retail Purchases (ARP), Prime Video Insights, Prime Video Channel Insights, Amazon Your Garage, Brand Store Insights - all Amazon-owned 1P signals, for audience creation AND measurement, until Dec 31, 2026. 3P signals (e.g. Experian Vehicle Purchase Insights, US only) remain paid.
- How do I activate AMC Paid Features?
- Open AMC UI, Paid Features tab, 'See options', pick billing account, accept AMC ToS, Subscribe. During the Jun-Dec 2026 window the subscription is 0 USD; existing subscriptions converted to 0 USD automatically. The *_for_audiences tables work for audience creation without a subscription; analytics queries need it.
- What happens after Dec 31, 2026?
- Amazon has not published anything (as of Sep 24, 2026). One agency says subscribers who do not opt out will be charged from 2027; Amazon itself does not say so. Check your subscription status before year end and watch Amazon Ads release notes.
- Are AMC Paid Features available in the EU?
- Yes. FSI, ASI, ARP, Prime Video Insights and Brand Store Insights are available in the UK, DE, FR, IT, ES, NL, SE, PL, BE and IE (plus TR, among others). EU signals are excluded from ARP audiences, though, and usable for measurement queries only.
Sources
- https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – primary
- https://advertising.amazon.com/resources/whats-new/amc-supports-flexible-audience – primary
- https://advertising.amazon.com/library/news/amazon-live-signals-amc – primary
- https://advertising.amazon.com/solutions/products/amazon-marketing-cloud – primary
- https://ppc.land/amazon-now-lets-amc-users-query-1p-paid-features-for-free-until-end-of-2026/ – secondary
- https://pacvue.com/tag/retailer-news/ – secondary
- https://www.flywheeldigital.com/blog/amc-audiences-explained-optimize-targeting-insights – secondary
- https://www.intentwise.com/blog/amazon-marketing-cloud/paid-features-in-amc/ – secondary
- https://tinuiti.com/blog/amazon/flexible-shopping-insights-amc/ – secondary
- https://www.luzern.co/amazon-marketing-cloud-free-paid-features-insights/ – secondary
- https://tipsheet.ai/news/pubmatic-decision-fabric/ – secondary
- https://advertising.amazon.com/resources/whats-new/direct-access-to-amc-for-sponsored-ads-advertiser – primary
- https://advertising.amazon.com/resources/whats-new/amc-dataset-amazon-retail-purchases – primary
- https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/amazon_your_garage_paid – primary
- https://advertising.amazon.com/resources/whats-new/unboxed-2025-expanded-ad-traffic-lookback-window – primary
- https://gobrandwoven.com/resources/articles/amazon-marketing-cloud-paid-features-data – secondary
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