AMC Paid Features after 2026
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What is AMC?
Amazon Marketing Cloud (AMC) has been Amazon Ads’ analysis and audience engine since 2019. Requirement: Amazon DSP spend (Amazon DSP spend (advertiser or agency)). During the free 1P window (June 1/2 – December 31, 2026), key datasets such as FSI, ASI, and ARP are usable at no extra cost.
Free vs. Paid — current state
| Feature | Status | Audience | Measurement |
|---|---|---|---|
| Flexible Shopping Insights (FSI) | Free (1P, until 2026-12-31) | Yes | Yes |
| Audience Segment Insights (ASI) | Free (1P, until 2026-12-31) | Yes | Yes |
| Amazon Retail Purchases (ARP) | Free (1P, until 2026-12-31) | Yes | Yes |
| Prime Video Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Prime Video Channel Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Amazon Your Garage | Free (1P, until 2026-12-31) | Yes | Yes |
| Brand Store Insights | Free (1P, until 2026-12-31) | Yes | Yes |
| Experian Vehicle Purchase Insights | Paid (3P) | No | No |
| Foursquare Store Visit Insights | Paid (3P) | No | No |
| NCS paid feature | Discontinued | No | No |
Pricing timeline
- 2024: custom (per instance) – trial 30 days
- 2025-Q3: 100-20000+ – trial 60 days
- 2026-06-01/02 to 2026-12-31: 0 (for Amazon 1P signals only) – applies to audience_creation_and_measurement
- 2027-onward: not publicly disclosed
Frequently asked questions
- How much does Amazon Marketing Cloud cost?
- AMC is free. From June 1/2 through December 31, 2026, all Amazon-owned 1P Paid Features are also free (FSI, ASI, ARP, etc.). Before that, typical Paid Feature prices were 100-20,000+ USD/month.
- What is Flexible Shopping Insights?
- FSI is an AMC dataset for organic (non-ad-attributed) shopping signals: organic purchases, adds-to-cart, Subscribe and Save, detail page views.
- What is Audience Segment Insights?
- ASI provides AMC user-to-segment analysis: demographic and lifestyle segments like household income, 'recently moved', 'new parents', in-market categories.
- Which AMC features have been free since June 2026?
- Amazon Insights (FSI + ASI), Amazon Retail Purchases (ARP), Prime Video Insights, Prime Video Channel Insights, Amazon Your Garage, Brand Store Insights - all Amazon-owned 1P signals, for audience creation AND measurement, until Dec 31, 2026. 3P signals (Experian, Foursquare) remain paid.
- How do I activate AMC Paid Features?
- Open AMC UI, Paid Features tab, 'See options', pick billing account, accept AMC ToS, Subscribe. During the Jun-Dec 2026 period you still need to click Subscribe (otherwise no table access), but the subscription is 0 USD.
- What happens after Dec 31, 2026?
- Not publicly disclosed. Advertisers should monitor their subscription status and watch Amazon Ads release notes.
- Are AMC Paid Features available in the EU?
- Yes - UK, DE, FR, IT, ES are in scope. However, EU signals are excluded from ARP audiences (available for measurement queries only).
Sources
- https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – primary
- https://advertising.amazon.com/resources/whats-new/amc-supports-flexible-audience – primary
- https://advertising.amazon.com/library/news/amazon-live-signals-amc – primary
- https://advertising.amazon.com/solutions/products/amazon-marketing-cloud – primary
- https://ppc.land/amazon-now-lets-amc-users-query-1p-paid-features-for-free-until-end-of-2026/ – secondary
- https://pacvue.com/tag/retailer-news/ – secondary
- https://www.flywheeldigital.com/blog/amc-audiences-explained-optimize-targeting-insights – secondary
- https://www.intentwise.com/blog/amazon-marketing-cloud/paid-features-in-amc/ – secondary
- https://tinuiti.com/blog/amazon/flexible-shopping-insights-amc/ – secondary
- https://www.luzern.co/amazon-marketing-cloud-free-paid-features-insights/ – secondary
- https://tipsheet.ai/news/pubmatic-decision-fabric/ – secondary
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