Amazon Marketing Cloud for automotive and auto parts

In short: For auto parts and accessories AMC offers a dedicated dataset: Amazon Your Garage. It holds customers' most recently saved vehicles with make, model and engine, refreshed daily, in nine marketplaces including Germany. It shows the latest state, not a history. You combine the analysis with ad traffic and purchases.

Matching data source

  • Table amazon_your_garage_all (analytics) and amazon_your_garage_all_for_audiences (audiences).
  • Available in US, JP, CA, AU, UK, DE, FR, IT and ES; all AMC advertisers are eligible.
  • According to Amazon the older table amazon_your_garage was deprecated on December 12, 2025.

Starter questions (our assessment)

  • Which vehicle segments see your ads, and which of them buy afterwards?
  • How many customers with a matching vehicle do you not reach?
  • How long is the gap between ad contact and purchase for parts that need installation planning? The time-to-conversion analysis answers this.

The questions are application ideas, not Amazon requirements. Whether the counts reach the aggregation thresholds depends on your catalog.

Sources: Amazon Ads API: Amazon Your Garage (retrieved 2026-10-09)

Keep reading: Time to conversion · AMC timeline