Evaluating Prime Video in AMC: streaming signals and channel subscriptions
In short: AMC has two separate Prime Video datasets. Prime Video Insights (PVI) measures streaming and viewership across Prime Video overall, with 13 months of lookback. Prime Video Channel Insights (PVCI) measures subscriptions and streaming of Prime Video Channels and is available only to operators of such channels. You join both with advertising traffic.
PVI and PVCI compared
| PVI | PVCI | |
|---|---|---|
| Measures | Streaming and viewership across Prime Video | Subscriptions and streaming of Prime Video Channels |
| Table (analytics) | pv_streaming_events_feed | amazon_pvc_enrollments, amazon_pvc_streaming_events_feed |
| Eligible | all AMC advertisers in 24 marketplaces | only operators of Prime Video Channels |
| Marketplaces | US, CA, JP, AU, FR, IT, ES, UK, DE, MX, BR, NL, SE, PL, BE, AE, SA, TR, EG, IE, ZA, NG, SG, IN | US, CA, JP, AU, FR, IT, ES, UK, DE |
| Lookback | 13 months | not stated in this overview |
What you can evaluate with them
- Relationship between viewing and purchase behaviour: according to Amazon's description PVI can be combined with Amazon DSP traffic, sponsored ads signals and conversions.
- Overlap of your own customer base with Prime Video viewers, especially for brands that do not sell on Amazon (non-endemic).
- Custom attribution for subscriptions, re-engagement campaigns and audience overlap (description in the paid features overview).
- Audiences from the
_for_audiencestables, which according to Amazon are usable without a paid features subscription as long as availability and eligibility are given.
Limits
- PVI coverage is limited to users you reached through a join with advertising traffic tables. It is not a census of all Prime Video viewers.
- This page does not cover sponsored TV signals; we have not evaluated an Amazon source for them.