AMC data source: Amazon Prime Video Insights (PVI)
In short: Prime Video Insights (PVI) delivers streaming signals about Prime Video in AMC, with 13 months of lookback. The data shows how your customers' entertainment preferences intersect with other behaviour. Coverage is limited to users you reached through a join with advertising traffic tables.
Tables
- Analytics table:
pv_streaming_events_feed. - Audiences table:
pv_streaming_events_feed_for_audiences.
Availability and access
- Available for AMC accounts in these marketplaces: US, CA, JP, AU, FR, IT, ES, UK, DE, MX, BR, NL, SE, PL, BE, AE, SA, TR, EG, IE, ZA, NG, SG, IN.
- All AMC advertisers and instances in these marketplaces are eligible.
- According to Amazon the audience table can be used to create audiences without a paid features subscription.
According to Amazon, starting June 1, 2026 the dataset can be queried at no cost through December 31, 2026 in every region where it is available. Existing subscriptions automatically convert to zero dollars.
What the dataset is meant for
- Develop campaign strategies, measure the relationship between viewing behaviour and purchase patterns, build more relevant audiences.
- See the overlap between your own customer base and Prime Video viewers, especially for non-endemic advertisers who do not sell on Amazon.
What to watch for
- PVI is a separate dataset from Prime Video Channel Insights (PVCI): PVI measures streaming and viewership, PVCI measures Prime Video Channel subscriptions and streaming.