Amazon Marketing Cloud
AMC data sources
What each dataset contains.
- AMC data source: Amazon Retail Purchases (ARP)
The ARP dataset in AMC holds 60 months of purchase history in the Amazon store. Tables, availability, difference to conversions and pitfalls.
- AMC data source: Flexible Shopping Insights (conversions_all)
Flexible Shopping Insights delivers conversions_all in AMC, including conversions without an ad contact. Tables, access, audience use.
- AMC data source: Amazon Brand Store Insights
Brand Store insights in AMC: page views with dwell time and interactions in the Brand Store. Tables, markets, ingress types.
- AMC data source: Amazon Prime Video Insights (PVI)
Prime Video insights in AMC: streaming and viewership signals across Prime Video, 13 months of lookback, table pv_streaming_events_feed.
- AMC data source: Amazon Prime Video Channel Insights (PVCI)
Prime Video Channel insights in AMC: subscriptions and streaming signals for operators of Prime Video Channels, in nine marketplaces only.
- AMC data source: Amazon Your Garage (AYG)
Amazon Your Garage in AMC: customers' saved vehicles (make, model, engine), refreshed daily. Tables, markets, deprecation.