AMC data source: Flexible Shopping Insights (conversions_all)
In short: Flexible Shopping Insights (FSI) is part of the Amazon Insights subscription. The table `conversions_all` contains conversions for tracked ASINs with and without an ad contact. A conversion counts as ad-exposed if a traffic event was served to the user within the 28 days before. You need no subscription for audiences.
Tables
- Analytics table:
conversions_all. - Audiences table:
conversions_all_for_audiences.
Availability and access
- Available for AMC accounts in these marketplaces: US, CA, JP, AU, FR, IT, ES, UK, DE, MX, BR, NL, SE, PL, BE, AE, SA, TR, EG, IE, ZA, NG, SG, IN.
- Eligible are AMC advertisers who are brand owners or sellers.
- Measurement queries need a paid features subscription; for creating audiences the table can be used without a subscription according to Amazon.
According to Amazon, starting June 1, 2026 the dataset can be queried at no cost through December 31, 2026 in every region where it is available. Existing subscriptions automatically convert to zero dollars.
What the dataset is meant for
- Combined, aggregated and anonymised advertising and shopping insights for brands and products advertised through Amazon Ads.
- Comparing ad-exposed with non-exposed conversions.
What to watch for
- The sandbox contains a synthetic version of this table for trying it out.
conversion_idhas the VERY_HIGH threshold and must not appear in the final SELECT.