AMC in Japan

Availability

Amazon Marketing Cloud is available in Japan (yes) and free of charge. Access via the Ads console for Sponsored Ads advertisers (since Sep 16, 2025) or as a DSP advertiser. In the free 1P window (June 1 – December 31, 2026) the Amazon-owned 1P paid features (FSI, ASI, ARP, etc.) are usable at no extra cost.

Paid Feature Region

Japan belongs to region FE. Amazon Ads regions are NA (North America), FE (Far East, incl. Japan and Australia) and EU (Europe).

Special notes

Far East (FE) region. Standalone market with its own language/date and advertiser requirements inside the 1P window.

Instance setup

AMC free (Sponsored Ads or DSP); create the instance with AMC-admin rights, link JP advertisers, connect S3 export if needed.

Other marketplaces

• AMC in the United States
• AMC in Canada
• AMC in Australia
• AMC in the United Kingdom
• AMC in Germany
• AMC in France
• AMC in Italy
• AMC in Spain

Source

• https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – Amazon Ads: Paid Features Overview (region/country mapping)