AMC in Italy

Availability

Amazon Marketing Cloud is available in Italy (yes) and free of charge. Access via the Ads console for Sponsored Ads advertisers (since Sep 16, 2025) or as a DSP advertiser. In the free 1P window (June 1 – December 31, 2026) the Amazon-owned 1P paid features (FSI, ASI, ARP, etc.) are usable at no extra cost.

Paid Feature Region

Italy belongs to region EU. Amazon Ads regions are NA (North America), FE (Far East, incl. Japan and Australia) and EU (Europe).

Special notes

EU region. EU signals excluded from ARP audiences, measurement-only.

Instance setup

AMC free (Sponsored Ads or DSP); instance with AMC-admin rights, link IT advertisers, mind the EU ARP-audience restriction.

Other marketplaces

• AMC in the United States
• AMC in Canada
• AMC in Japan
• AMC in Australia
• AMC in the United Kingdom
• AMC in Germany
• AMC in France
• AMC in Spain

Source

• https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – Amazon Ads: Paid Features Overview (region/country mapping)