AMC in Australia

Availability

Amazon Marketing Cloud is available in Australia (yes) and free of charge. Access via the Ads console for Sponsored Ads advertisers (since Sep 16, 2025) or as a DSP advertiser. In the free 1P window (June 1 – December 31, 2026) the Amazon-owned 1P paid features (FSI, ASI, ARP, etc.) are usable at no extra cost.

Paid Feature Region

Australia belongs to region FE. Amazon Ads regions are NA (North America), FE (Far East, incl. Japan and Australia) and EU (Europe).

Special notes

Far East (FE) region, together with Japan. Its own marketplace with its own AMC instance; check local advertiser availability.

Instance setup

AMC free (Sponsored Ads or DSP); instance with AMC-admin rights, link AU advertisers.

Other marketplaces

• AMC in the United States
• AMC in Canada
• AMC in Japan
• AMC in the United Kingdom
• AMC in Germany
• AMC in France
• AMC in Italy
• AMC in Spain

Source

• https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – Amazon Ads: Paid Features Overview (region/country mapping)