AMC in Australia

Availability

Amazon Marketing Cloud is available in Australia (yes) and free of charge. Requirement: Amazon DSP spend (advertiser or agency). In the free 1P window (June 1/2 – December 31, 2026) the Amazon-owned 1P paid features (FSI, ASI, ARP, etc.) are usable at no extra cost.

Paid Feature Region

Australia belongs to region AU. AMC paid-feature regions are NA (North America), FE (Far East), AU (Australia) and EU (Europe).

Special notes

Australia (AU) region — the only market in it. Standalone setup inside the 1P window; check local advertiser availability.

Instance setup

AMC free with Amazon DSP spend; instance with AMC-admin rights, link AU advertisers.

Other marketplaces

• AMC in the United States
• AMC in Canada
• AMC in Japan
• AMC in the United Kingdom
• AMC in Germany
• AMC in France
• AMC in Italy
• AMC in Spain

Source

• https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/paid_features_overview – Amazon Ads: Paid Features Overview (region/country mapping)