Stores drive most retail sales but earn 5% of retail media revenue
Key takeaways
- Most retail sales are recorded in stores.
- Stores generate only 5% of retail media revenue.
- High store sales do not translate into a proportional share of media revenue.
Context
The figures distinguish the location of retail transactions from the source of retail media revenue. For retail-media specialists, the 5% share provides a benchmark for evaluating monetization associated with stores.
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