Independent coverage of retail media, Amazon Advertising, and measurement. Every briefing links to its original source.
Updated 17 Sept 2026
6 current briefings
Lead briefing
At Brandweek, Coca-Cola CMO Manolo Arroyo outlined that the brand's next agency partnership will prioritize creator marketing expertise and retail media capabilities.
Open briefing
Retail media networks are seeing rapid growth by connecting ad exposure to purchases, but advertisers now demand more sophisticated attribution and measurement capabilities.
Open briefing
Heike Lari von Zalando Partner Marketing Services kritisiert die einseitige Fokus auf Standardisierung und Vergleichbarkeit im Retail Media - und fordert eine ganzheitliche Betrachtung der Customer Journey.
Open briefing
Lowe's has expanded Chief Marketing Officer Jen Wilson's responsibilities to include Lowes.Com and Marketplace, reflecting the growing convergence of marketing and e-commerce in retail.
Open briefing
Lowe's has bundled digital commerce, retail media, loyalty, and personalization under CMO Jen Wilson, reflecting a broader shift in how retail companies structure their marketing leadership.
Open briefing
Drei Jahre nach dem großen Hype steht Retail Media vor der Bewährungsprobe. Während Vermarkter ihre Angebote ausbauen, sehen Werbekunden weiterhin erheblichen Verbesserungsbedarf.
Open briefingIndependent summaries. The original source is linked from every article.