Amazon Marketing Cloud
Guides
Practical AMC guides: facts, comparisons and FAQs — straight to the point.
SQL
AMC SQL query patterns
Four research-verified AMC SQL query patterns (user overlap, path to conversion, campaign lift, reach & frequency).
Read moreSelf-service
AMC without DSP
Since 16 September 2025, advertisers running Sponsored Ads get direct self-service access to AMC via the Amazon Ads console.
Read morePricing
AMC paid features after 2026
Which AMC features became paid and which self-service capabilities remain unchanged.
Read moreComparison
AMC Vendor vs. Seller
Difference between vendor and seller AMC access, including eligibility and data-model differences.
Read more