Smart TV: streaming, retail media drive growth to 2035
Key takeaways
- The outlook projects continued expansion of the Smart TV bundle market through 2035.
- Closer integration of streaming services is identified as a key growth driver.
- Retail media is expected to reshape consumer demand as the market grows.
Context
The outlook highlights the convergence of streaming distribution and retail media within Smart TV bundles. For Amazon Advertising and retail-media specialists, it provides a directional view of a market where audience access and commerce-oriented media increasingly intersect, without offering campaign-level performance data.
Independent summary. View original source.