Pinterest expands programmatic offering with DSP partners
Key takeaways
- Pinterest is broadening its programmatic offering for media buyers.
- Magnite provides the supply-side partnership for the solution.
- Amazon Ads DVA+, Google Display & Video 360, and Yahoo DSP represent the demand-side partners.
Context
For Amazon Advertising and retail-media specialists, the central detail is Amazon Ads DVA+'s participation alongside Google Display & Video 360 and Yahoo DSP. The setup links Pinterest's media offering with established programmatic buying platforms through Magnite.
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