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Indie agencies seek leverage from Trade Desk and Amazon DSP

Independent agencies want The Trade Desk and Amazon DSP to recognize their buying power. They see this recognition as a basis for greater negotiating leverage.

Indie agencies seek leverage from Trade Desk and Amazon DSP

Key takeaways

  • Independent agencies are pursuing recognition of their collective buying power.
  • Their primary focus is securing stronger negotiating leverage with major advertising platforms.
  • Amazon DSP and The Trade Desk are both central to the agencies’ demand.

Context

The report positions the issue around purchasing influence and platform negotiations. For Amazon Advertising specialists, it underscores Amazon DSP’s commercial ties with independent agencies, rather than campaign execution or AMC measurement.

Independent summary. View original source.