Eroski expands retail media network across stores
Key takeaways
- Eroski is extending its retail media network across its store estate.
- The initiative focuses on advertising media presented within physical stores.
- No campaign formats, launch schedule, audience metrics, or commercial results were provided.
Context
The expansion positions Eroski as a retailer building an advertising channel around the physical shopping environment. For retail media specialists, it represents another store-based media footprint to evaluate, although the available information does not allow a comparison of its scale or performance.
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