What does Amazon Marketing Cloud cost?
In short: The Amazon pages we read state no base price for AMC. Costs arise with the paid features, which require a monthly subscription. Amazon's own 1P signals can be queried at no cost between June 1 and December 31, 2026; third-party datasets such as Experian remain paid. What applies afterwards is not published.
Where costs arise
- Paid features for analytics queries require a monthly subscription; audience tables can be used without a subscription depending on availability.
- From 2026-06-01 to 2026-12-31 all Amazon 1P signals of the paid features can be queried at no cost. Existing subscriptions switch to zero dollars automatically.
- 3P features such as Experian Auto Vehicle Purchase Insights still require a fee.
- Media costs for campaigns that you activate from AMC audiences are separate.