Amazon Marketing Cloud
AMC questions answered
Short answer plus detail.
- Who can use Amazon Marketing Cloud?
AMC eligibility: since 2024 also without DSP through partners, since 2025-09-16 direct self-service for sponsored ads advertisers, including Germany.
- Do you need SQL knowledge for Amazon Marketing Cloud?
You write your own queries in AMC-SQL. To start, Amazon offers no-code templates and AI assistance in the interface.
- What does Amazon Marketing Cloud cost?
The Amazon pages we read state no base price for AMC. Costs arise with paid features; the Amazon 1P signals are free through 2026-12-31.
- How far back does data in Amazon Marketing Cloud go?
Lookback in AMC: ad traffic is 25 instead of 13 months in some markets since 2025-11-11, Retail Purchases 60 months. Check your instance window.
- How do I get results out of Amazon Marketing Cloud?
AMC delivers results as CSV: through a pre-signed download URL or automatically into an S3 bucket in your AWS account.