AMC for brand managers: your starting path
In short: Brand managers care less about SQL than about statements: how many buyers are new to the brand, what is a customer worth, what does a promotion bring. The path leads from the NTB calculator and the metrics lexicon to customer value, paid features and the analysis of Prime Day events.
Your starting path in this order
After that
Questions typical for this role
- How much revenue comes from new customers?
- Is acquisition worth it compared with customer value?
- How do I evaluate a promotional event?