Amazon Marketing Cloud
AMC by role
A curated starting path per role.
- AMC for PPC managers: your starting path
A curated path for PPC managers in sponsored ads: AMC without DSP, ROAS calculator, path analyses, keyword clusters and audiences.
- AMC for data analysts: your starting path
Curated path for analysts: schema reference, SQL functions, error pages, sandbox, queries and Amazon's Python playbooks.
- AMC for agencies: your starting path
Curated path for agencies with several instances: vendor or seller, API access, data upload, workflows and paid features.
- AMC for brand managers: your starting path
Curated path for brand managers: new-to-brand, customer value, metrics, paid features and evaluating promotional events.
- AMC for developers: your starting path
Curated path for developers: API migration, workflows, data upload, AWS Clean Rooms, sandbox and error codes.