Measurement and attribution with AMC: the topic hub

In short: This hub bundles our pages on measurement with AMC: paths and frequency, time to purchase, customer value, off-Amazon conversions and promotional events. For every measurement it is important to know the table logic: the conversion time and traffic time tables have different time windows, and the campaign sets the attribution window.

Queries and analyses

Playbooks

Metrics and calculators

Events and sources of error

Editorial selection of our own pages, as of 2026-10-09.