Cotswold Outdoor Expands Retail Media Network With 149 Screens
Key takeaways
- Cotswold Outdoor adds 149 digital screens to its retail media network
- The expansion creates new in-store advertising inventory for brands
- Physical retailers continue investing in digital signage for retail media revenue
Context
The deployment represents a significant expansion of in-store retail media capabilities. Physical retailers are increasingly investing in digital signage to capture advertising revenue and enhance customer experience. This trend aligns with the broader retail media network growth across the industry.
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