Walgreens Adds Digital Ads to 1,200 Stores via Looma
Key takeaways
- Walgreens will deploy digital advertising monitors in 1,200 stores beginning in October.
- The partnership with Looma marks Walgreens' entry into in-store digital media.
- The drugstore chain is focusing on higher-performing ad placements for its retail media business.
Context
Walgreens is following a broader industry trend of upgrading physical stores with digital elements to generate additional advertising revenue. In-store digital screens represent a growing segment of retail media, allowing brands to reach customers directly at the point of purchase.
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