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Amazon Ads Unveils AI Tools to Simplify Cross-Format Buying

At its Amazon Ads Unlocked event, Amazon announced new AI capabilities that will let marketers streamline ad purchases across various formats through one interface.

Amazon Ads Unveils AI Tools to Simplify Cross-Format Buying

Key takeaways

  • Amazon Ads introduced new AI tools to simplify buying across display, video and other formats.
  • The platform promises to make things easier for marketers dealing with multiple ad formats.
  • Kelly MacLean, Amazon Ads executive, outlined the advances designed to streamline workflows.

Context

Amazon continues to expand its advertising technology offerings as competition with Google and Meta intensifies. The new AI tools represent Amazon's latest push to make its ad platform more attractive to marketers managing complex, multi-format campaigns.

Independent summary. View original source.