ROAS (Return on Ad Spend)

Interpretation

A ROAS of 4 means 4 EUR of attributed sales per 1 EUR of ad cost. Whether a value is economically good depends on margin, fees, returns and the attribution window.

Benchmark context

As rough external orientation, Jungle Scout cites an industry value of about 4; this is not a target for every account.

Source / as of: Source: Jungle Scout, What is a good ROAS on Amazon? (source checked as of 2026-05-06).

Matching AMC query

AMC query library: Media CPA per ASIN

ldb_09_media_cpa_per_asin.sql; ROAS derivation in ldb_10_ntb_search_term_efficiency.sql

Spend comes from sponsored_ads_traffic and sales from attributed events.

This site links the public library landing page. The verified query documents and SQL files live in the vault project project-analysis/amc-insights-queries/.