CTR (Click-Through Rate)

Interpretation

CTR is a relevance signal for creative, offer, keyword and placement. It measures interest, not purchase quality, and should be read together with purchase rate and sales.

Benchmark context

Helium 10 (citing WebFX/Sellermetrics) gives about 0.4 % as the average PPC CTR, 0.5-1 % as strong and above 1 % as highly engaging.

Source / as of: Source: Helium 10, Amazon PPC CTR classification citing WebFX/Sellermetrics (source checked as of 2026-05-06).

Matching AMC query

AMC query library: Sponsored Ads Traffic

sponsored_ads_traffic (clicks, impressions)

Clicks and impressions must be aggregated in the same scope and period.

This site links the public library landing page. The verified query documents and SQL files live in the vault project project-analysis/amc-insights-queries/.