← All checklists
Amazon Marketing Cloud
Set up an AMC instance
The essential steps from access approval to a production-ready instance.
Verify the official Amazon Ads documentation before making business-critical changes.
Checklist
- P0
1. Approve the Login with Amazon application and Amazon Ads API access.
No AMC administration calls can be made without valid authentication.
- P0
2. Ensure the operator has AMC administrator rights.
Only administrators can create and manage instances.
- P0
3. Create the instance and monitor its creation status until COMPLETED.
Only a completed instance is ready for production use.
- P0
4. Add and verify all required DSP and Sponsored Ads advertisers.
Unlinked advertisers are absent from the analysis.
- P1
5. Connect an S3 bucket and AWS account when query results need to be exported.
This makes recurring exports reliably available.
- P1
6. Test the intended workflow in the AMC Sandbox first.
Errors become visible without risking the live instance.
Primary sources
This checklist summarises publicly available documentation; it does not replace product-specific Amazon approval.