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Amazon Marketing Cloud

Audit an AMC instance

Systematically review existing AMC instances for access, data coverage, and operational readiness.

Verify the official Amazon Ads documentation before making business-critical changes.

Checklist

  1. P0

    1. Review instance status, administrator access, and linked advertisers.

    These fundamentals determine the available data coverage.

  2. P0

    2. Review advertiser verification and any pending or rejected updates.

    An incomplete link can look like a reporting problem.

  3. P0

    3. Match data history and the actual analysis window to reporting requirements.

    A report can be correct while still covering the wrong period.

  4. P1

    4. Test S3 export, schedules, and workflow ownership.

    Operational issues often emerge only after the first successful query run.

  5. P1

    5. Audit active queries for aggregation, time windows, and Sandbox coverage.

    This surfaces recurring analysis errors before the next decision.

  6. P2

    6. Document cleanup and deletion rules; never delete production instances without control.

    Deleting an instance cannot be undone.

Primary sources

This checklist summarises publicly available documentation; it does not replace product-specific Amazon approval.