Amazon Marketing Cloud
AMC by ad type
Per ad product: tables, signals, useful analyses.
- AMC analysis for Sponsored Products: tables, fields, example
Analysing Sponsored Products in AMC: filter sponsored_ads_traffic, use the search term and keyword fields, convert cost correctly.
- AMC analysis for Sponsored Brands: tables, fields, example
Analysing Sponsored Brands in AMC: filter sponsored_ads_traffic by ad_product_type, distinguish creative types, convert cost.
- AMC analysis for Sponsored Display: tables, fields, example
Analysing Sponsored Display in AMC: sponsored_ads_traffic with ad_product_type, cost in microcents and linking with purchases.
- AMC analysis for Sponsored TV: tables, fields, example
Analysing Sponsored TV in AMC: sponsored_ads_traffic with ad_product_type sponsored_television, video creatives and cost.
- AMC analysis for Amazon DSP: impressions, clicks, inventory and cost
Amazon DSP in AMC: dsp_impressions as the most granular record per impression, dsp_clicks, inventory fields like site and supply_source, cost in millicents.