Amazon Marketing Cloud
Tools
Practical calculators and helpers for Amazon Marketing Cloud — ready to use in your browser.
Calculator
NTB Calculator
Calculate the new-to-brand rate and NTB eCPP in real time.
Open toolCalculator
ROAS, ACOS and TACOS Calculator
Calculate ROAS, ACOS and TACOS, plus your break-even ACOS from margin.
Open toolCalculator · German only
LTV:CAC Calculator
Compare customer value with acquisition cost. Currently available in German.
Checker
Audience Size Checker
Checks whether a planned AMC audience reaches the minimum size.
Open toolChecker
AMC Threshold Checker
Flags columns and filters that AMC rejects because of aggregation thresholds.
Open toolHelper
AMC SQL Formatter
Formats queries readably or makes them single-line for the workflow API.
Open toolHelper
Parameter Generator
Builds the IN list and the workflow parameter block from ASIN lists.
Open toolCalculator
DSP Budget Split Calculator
Splits a budget by your weights and names the measurement plan per stage.
Open toolCalculator
Frequency Cap Calculator
Computes the recommended cap from an AMC frequency export by the method of the Amazon playbook.
Open toolHelper
AMC CSV Chart Studio
Turns an AMC result CSV into a bar or line chart and exports it as PNG.
Open tool