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Shopify expands Campaign Autopilot, deepening ad-tech push

Shopify is expanding Campaign Autopilot as it advances further into advertising technology. For you, the development is a reference point for assessing campaign automation at a commerce platform with extensive first-party data.

Shopify expands Campaign Autopilot, deepening ad-tech push

Key takeaways

  • Shopify is expanding its Campaign Autopilot offering.
  • The development is part of Shopify's broader push into advertising technology.
  • The source positions Shopify's first-party data supply as the largest outside Amazon and Walmart.

Context

Shopify serves as a payment processor and site infrastructure for many online sellers. The source says its first-party data supply is the largest outside Amazon and Walmart and frames the Campaign Autopilot expansion as a cautious step into ad tech. The excerpt does not specify which functions were added.

Independent summary. View original source.