Romania: first retail media performance certification
Key takeaways
- BRAT has launched a system focused on retail media performance.
- The initiative covers both measurement and certification.
- BRAT positions the system as the first independent offering of its kind in Romania.
Context
The launch adds a Romania-specific framework for assessing retail media performance and certification. For you, it provides another reference point when comparing measurement approaches in the retail-media market.
Independent summary. View original source.