Morrisons adds convenience shops to its retail media offering
Key takeaways
- Morrisons Media Group is extending its retail media activity into convenience stores.
- The move broadens the range of store formats covered by the network.
- Campaign formats, targeting options, measurement methods and rollout timing are not specified.
Context
For retail media specialists, the expansion is relevant because it extends Morrisons Media Group beyond its existing store presence. The available announcement does not explain how advertisers can use the additional inventory or which performance data will be available.
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