Jacaranda FM rebrands as IAB publishes retail media guide
Key takeaways
- Jacaranda FM has updated its brand identity.
- IAB South Africa has published a playbook focused on retail media.
- KFC and Ogilvy have developed a new family-themed campaign.
Context
This media roundup covers broadcasting branding, industry guidance and creative advertising work. For you, the IAB South Africa playbook is the most directly relevant development because it provides a new reference point for retail media planning.
Independent summary. View original source.