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Indie agencies seek leverage with The Trade Desk and Amazon DSP

Independent agencies say major DSP platforms are limiting direct seats and fee relief even when agencies make spend commitments. They want their buying power recognized in negotiations.

Indie agencies seek leverage with The Trade Desk and Amazon DSP

Key takeaways

  • Independent agencies want major DSPs to acknowledge their buying power.
  • Agencies say access to direct platform seats is being blocked.
  • They also report resistance to fee relief despite agency spending commitments.

Context

The dispute concerns the commercial terms independent agencies expect when committing spend to large DSP platforms. For Amazon Advertising and retail-media specialists, the issue highlights negotiations over platform access, fees and purchasing power.

Independent summary. View original source.