Google Ads Sponsored Products Add Product Attributes
Key takeaways
- Sponsored Products in Google Ads now include product attributes.
- The update expands the feature set of a major advertising platform.
- No details on individual attributes, markets or performance effects are provided in the excerpt.
Context
For Amazon Advertising and retail media specialists, this is a Google Ads platform update rather than a change to Amazon Marketing Cloud. The excerpt does not explain how the additional attributes function or where the expansion is available.
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