Best Buy launches CTV advertising platform
Key takeaways
- Best Buy introduced Best Buy CTV as a new part of its advertising business at its annual showcase event.
- The retailer's playing up its electronics know-how to stand out from the competition.
- The move positions Best Buy to capture more of the growing connected TV advertising market.
Context
Best Buy is strengthening its retail media capabilities by adding CTV advertising to its portfolio. The electronics retailer held its annual showcase event to highlight upcoming developments in its advertising business, with the new Best Buy CTV product representing a significant expansion of its offerings.
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