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Amazon Pilots DSP Ads in ChatGPT

Amazon has begun testing advertising placements in ChatGPT through its Demand-Side Platform, marking a new distribution channel for programmatic ad buying in the US market.

Amazon Pilots DSP Ads in ChatGPT

Key takeaways

  • Amazon is offering ad inventory in ChatGPT for the first time through a US pilot program using its DSP
  • The integration enables programmatic ad bookings via the Amazon Demand-Side Platform
  • The move signals growing competition between AI chatbots and traditional advertising platforms for ad revenue

Context

This partnership represents Amazon's expansion of its DSP into the emerging AI chatbot advertising space. ChatGPT Ads has reportedly reached a significant revenue milestone, while Amazon gains access to a new high-traffic distribution channel for its programmatic advertising offerings.

Independent summary. View original source.