← All news

85 of Amazon's 156 report dimensions apply to Sponsored Products

Amazon’s unified reporting includes 156 dimensions, with 85 applying to Sponsored Products. The figure gives advertising professionals a reference point for understanding reporting coverage.

85 of Amazon's 156 report dimensions apply to Sponsored Products

Key takeaways

  • Sponsored Products are covered by 85 unified report dimensions.
  • Amazon’s unified reporting framework contains 156 dimensions overall.
  • The dimension count provides context for assessing Sponsored Products reporting coverage.

Context

Amazon’s unified reporting framework includes 156 dimensions, of which 85 apply to Sponsored Products. For Amazon advertising and retail media practitioners, this provides a reference for evaluating the scope of reporting available for Sponsored Products analysis.

Independent summary. View original source.