Audience Segment Insights in AMC: tables, snapshots and query rules

In short: Audience Segment Insights (ASI) allows user-to-segment analyses across all Amazon Ads data in AMC and segment-level analyses for uploaded data. There are tables per region (AMER, EU, APAC) and category (in-market, lifestyle), plus monthly snapshots. Amazon's key rule: never more than one segment table and one region per query.

The tables

  • audience_segments_[amer|apac|eu]_inmarket and …_lifestyle: the most recent user-to-segment associations, refreshed daily (type DIMENSION).
  • audience_segments_[amer|apac|eu]_inmarket_snapshot and …_lifestyle_snapshot: historical associations, logged monthly on the first Thursday of the calendar month (type FACT).
  • segment_metadata: describes segment_id and segment_marketplace_id. Join it on both columns (double join).
  • segment_id is not globally unique, only per segment_marketplace_id.

Amazon's query rules

  • Never more than one audience_segments_<region>_<category> table in one query.
  • Never segment tables of several regions (AMER/EU/APAC) in one query.
  • Always filter by segment_marketplace_id.
  • Filter by segment_id whenever the analysis can be narrowed to a subset.
  • For snapshots restrict time range and segment scope with SQL; that speeds the query up and raises the success rate.
  • For snapshots the date range must include the first Thursday of the month in question.
  • When joining snapshots with traffic or conversion data use only one snapshot per analysis. Workflows with these tables time out over extended periods.

Access

ASI is part of the Amazon Insights subscription for advertisers that sell on Amazon; advertisers that do not sell on Amazon get it through an à la carte subscription. Available in these marketplaces: US, CA, JP, AU, FR, IT, ES, UK, DE, MX, BR, NL, SE, PL, BE, AE, SA, TR, EG, IE, ZA, NG, SG, IN. The sandbox does not contain these tables.

Sources: Amazon Ads API: Audience segment membership tables · Amazon Ads API: Paid features overview · Amazon Ads API: Working with AMC sandbox (retrieved 2026-10-09)

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