Amazon Ads Academy AMC certification: content and preparation
In short: The Amazon Ads Academy AMC certification is an introduction for beginners without a technical background. According to Amazon it consists of eight courses and takes 1 hour 12 minutes. It explains clean rooms, the AMC interface, reporting, custom audiences, connecting first-party data and finally premium insights and AWS integrations.
What the certification covers
- Fundamentals: what clean rooms are, how AMC works and how it fits into an advertising strategy.
- Practice through case studies: the AMC interface, reporting analyses, creating and activating custom audiences, connecting first-party data.
- Finally premium insights and advanced capabilities such as multi-party collaboration and AWS integrations.
After the certification you can, according to Amazon
- explain what AMC is and how it supports campaign performance, customer journeys and data privacy,
- use AMC reporting and audience features, identify high-value segments and activate audiences across Amazon DSP and sponsored ads,
- connect first-party data and identify opportunities through advanced features, AWS integrations and certified partners.