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Category: Analytics & Attribution
Overlap Analysis
Analysis of the overlap between two audiences/segments (e.g. DSP vs. Sponsored Display) to quantify redundancy and additional reach (incremental reach).
Overlap Analysis
Analysis of the overlap between two audiences/segments (e.g. DSP vs. Sponsored Display) to quantify redundancy and additional reach (incremental reach).
Example
Of 1M DSP users, 300k are also in Audience B → 700k incremental.
Related Query
Overlap (Instructional Query) (Instructional Query: Overlap Analysis)
/* Illustrative template – concept only, NOT Amazon proprietary code */
SELECT COUNT(DISTINCT a.user_id) AS overlap_users
FROM audience_a a
JOIN audience_b b USING (user_id);