Category: Amazon Advertising
Glance views
We did not find a publicly available Amazon definition of "glance views" in the Amazon Ads documentation (checked on 2026-11-11: pages on Amazon Attribution and Amazon Marketing Cloud). Amazon Attribution names "detailed page views (DPV)" and the DPV rate as engagement metrics. Whether and how glance views relate to them is not stated there: read the Vendor Central or Seller Central help before comparing numbers.
Glance views
We did not find a publicly available Amazon definition of "glance views" in the Amazon Ads documentation (checked on 2026-11-11: pages on Amazon Attribution and Amazon Marketing Cloud). Amazon Attribution names "detailed page views (DPV)" and the DPV rate as engagement metrics. Whether and how glance views relate to them is not stated there: read the Vendor Central or Seller Central help before comparing numbers.
Note: this definition is not live-verified against the official Amazon Ads docs (fallback/interpretation).