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Category: Analytics & Attribution

Attribution

The practice of crediting advertising touchpoints with a share of a subsequent purchase. In AMC this is done via defined time windows (Conversion/Attribution Window, Lookback Window) and models (MTA/Last-Click).

Attribution

The practice of crediting advertising touchpoints with a share of a subsequent purchase. In AMC this is done via defined time windows (Conversion/Attribution Window, Lookback Window) and models (MTA/Last-Click).

Example

A user clicks a Sponsored Ad on Mon, sees a DSP video ad on Thu and buys on Fri → Attribution distributes credit per the chosen model/window.

Related Query

Attribution (Instructional Query) (Instructional Query: Path to Purchase) 

/* Illustrative template – concept only, NOT Amazon proprietary code */
SELECT user_id,
       path_step,
       impression_ts,
       conversion_ts
FROM media_impressions
JOIN conversions USING (user_id)
WHERE impression_ts BETWEEN DATEADD(day, -<lookback_days>, CURRENT_DATE) AND conversion_ts;