AMC Paid Features Explained — Free vs. Paid + Freshness Tracker

AMC is free. From June 1 through December 31, 2026, all Amazon-owned 1P Paid Features are also free (FSI, ASI, ARP, etc.). Before that they were priced per feature; FSI was quoted at 100-20,000+ USD/month, ARP at 500 USD/month.

FSI is an AMC dataset for organic (non-ad-attributed) shopping signals: organic purchases, adds-to-cart, Subscribe and Save, detail page views.

ASI provides AMC user-to-segment analysis: demographic and lifestyle segments like household income, 'recently moved', 'new parents', in-market categories.

Amazon Insights (FSI + ASI), Amazon Retail Purchases (ARP), Prime Video Insights, Prime Video Channel Insights, Amazon Your Garage, Brand Store Insights - all Amazon-owned 1P signals, for audience creation AND measurement, until Dec 31, 2026. 3P signals (e.g. Experian Vehicle Purchase Insights, US only) remain paid.

Open AMC UI, Paid Features tab, 'See options', pick billing account, accept AMC ToS, Subscribe. During the Jun-Dec 2026 window the subscription is 0 USD; existing subscriptions converted to 0 USD automatically. The *_for_audiences tables work for audience creation without a subscription; analytics queries need it.

Amazon has not published anything (as of Sep 24, 2026). One agency says subscribers who do not opt out will be charged from 2027; Amazon itself does not say so. Check your subscription status before year end and watch Amazon Ads release notes.

Yes. FSI, ASI, ARP, Prime Video Insights and Brand Store Insights are available in the UK, DE, FR, IT, ES, NL, SE, PL, BE and IE (plus TR, among others). EU signals are excluded from ARP audiences, though, and usable for measurement queries only.