AMC Paid Features Explained — Free vs. Paid + Freshness Tracker

Dated, citable, current — the only English-language overview of Amazon's free 1P signal window and the remaining paid features.

As of: Free (1P) (172 days remaining)

At a glance

From June 1 and June 2, 2026 through December 31, 2026, all Amazon-owned 1P Paid Features in AMC are free — for both Audience Creation and Measurement. Previously, typical prices ranged from 100 to 20,000+ USD per month. Only 3P signals (Experian Vehicle Purchase, Foursquare Store Visit) remain paid.

This overview is updated automatically as soon as Amazon publishes new terms. Every claim is dated and linked to a primary source.

Free vs. Paid — current state

Overview of all AMC Paid Features, categorised by availability (free / paid / discontinued) and use case (Audience Creation / Measurement).

Feature Audience Creation Measurement Free until
Flexible Shopping Insights (FSI) Yes Yes 2026-12-31
Audience Segment Insights (ASI) Yes Yes 2026-12-31
Amazon Retail Purchases (ARP) Yes Yes 2026-12-31
Prime Video Insights Yes Yes 2026-12-31
Prime Video Channel Insights Yes Yes 2026-12-31
Amazon Your Garage Yes Yes 2026-12-31
Brand Store Insights Yes Yes 2026-12-31
Experian Vehicle Purchase Insights No No —
Foursquare Store Visit Insights No No —
NCS paid feature · Discontinued No No —

Timeline

Pricing history of AMC Paid Features since 2024. The current 0-USD period for 1P signals runs through end of 2026.

  1. 2024
    custom (per instance)
    Source: Intentwise
  2. 2025-Q3
    100-20000+
    Source: Tinuiti
  3. 2026-06-01/02 to 2026-12-31
    0 (for Amazon 1P signals only)
    Source: Amazon Ads Paid Features Overview doc
  4. 2027-onward
    Pricing not publicly disclosed

Flexible Shopping Insights, Audience Segment Insights & Amazon Retail Purchases explained

The three most important 1P Paid Features in detail — what they measure and what advertisers use them for.

Flexible Shopping Insights (FSI)

AMC dataset for organic (non-ad-attributed) shopping signals: organic purchases, adds-to-cart, Subscribe and Save, detail page views. Enables analysis beyond ad-attributed conversion.

Audience Segment Insights (ASI)

AMC user-to-segment analysis: demographic and lifestyle segments such as household income, "recently moved", "new parents", in-market categories. Provides audience signals for DSP audiences.

Amazon Retail Purchases (ARP)

AMC dataset for Amazon retail purchases, linked to DSP and Sponsored Ads engagement signals. Enables cross-channel attribution across DSP, Sponsored Products and organic purchases.

Frequently asked questions

How much does Amazon Marketing Cloud cost?

AMC is free. From June 1/2 through December 31, 2026, all Amazon-owned 1P Paid Features are also free (FSI, ASI, ARP, etc.). Before that, typical Paid Feature prices were 100-20,000+ USD/month.

What is Flexible Shopping Insights?

FSI is an AMC dataset for organic (non-ad-attributed) shopping signals: organic purchases, adds-to-cart, Subscribe and Save, detail page views.

What is Audience Segment Insights?

ASI provides AMC user-to-segment analysis: demographic and lifestyle segments like household income, 'recently moved', 'new parents', in-market categories.

Which AMC features have been free since June 2026?

Amazon Insights (FSI + ASI), Amazon Retail Purchases (ARP), Prime Video Insights, Prime Video Channel Insights, Amazon Your Garage, Brand Store Insights - all Amazon-owned 1P signals, for audience creation AND measurement, until Dec 31, 2026. 3P signals (Experian, Foursquare) remain paid.

How do I activate AMC Paid Features?

Open AMC UI, Paid Features tab, 'See options', pick billing account, accept AMC ToS, Subscribe. During the Jun-Dec 2026 period you still need to click Subscribe (otherwise no table access), but the subscription is 0 USD.

What happens after Dec 31, 2026?

Not publicly disclosed. Advertisers should monitor their subscription status and watch Amazon Ads release notes.

Are AMC Paid Features available in the EU?

Yes - UK, DE, FR, IT, ES are in scope. However, EU signals are excluded from ARP audiences (available for measurement queries only).

Sources

  1. Primary advertising.amazon.com/API/docs/en-us/guides/amazon-marketi…
  2. Primary advertising.amazon.com/resources/whats-new/amc-supports-fle…
  3. Primary advertising.amazon.com/library/news/amazon-live-signals-amc
  4. Primary advertising.amazon.com/solutions/products/amazon-marketing-…
  5. Secondary ppc.land/amazon-now-lets-amc-users-query-1p-p…
  6. Secondary pacvue.com/tag/retailer-news/
  7. Secondary www.flywheeldigital.com/blog/amc-audiences-explained-optimiz…
  8. Secondary www.intentwise.com/blog/amazon-marketing-cloud/paid-fea…
  9. Secondary tinuiti.com/blog/amazon/flexible-shopping-insigh…
  10. Secondary www.luzern.co/amazon-marketing-cloud-free-paid-fea…
  11. Secondary tipsheet.ai/news/pubmatic-decision-fabric/

Last updated

Snapshot date:
Status
Updated 19 day(s) ago — Current
Next update